WestEdge Is Live — Let’s Talk Local SEO
It all begins with an idea.
Hey there! 👋
We’re WestEdge Collective — a small, passionate team based right here on the West Coast, and this is officially our first blog post (woohoo!). We're excited to open our doors this month and start helping small businesses just like yours grow online with honest, affordable, high-quality SEO and marketing.
Whether you’re running a tattoo shop, a cabinet design studio, or a solo contracting business, we’re here to make the internet a little less confusing — and a lot more useful.
So today, we’re starting with something we think every local business should know about: Local SEO.
What Is Local SEO (And Why Should You Care)?
Local SEO is what helps your business show up when someone nearby searches things like:
“Tattoo artist near me”
“Custom cabinetry in Nanaimo”
“Best contractor in Victoria”
It’s about getting found by real people, in your real area, at the exact moment they need what you offer.
If you’ve ever wondered why some businesses show up at the top of Google Maps — with reviews, photos, and clickable directions — that’s local SEO in action.
Why It’s a Smart First Step
We know marketing can feel overwhelming. But if you're just getting started, or you're working with a limited budget, local SEO gives you the best bang for your buck.
Here’s why:
It brings you the right traffic — real people nearby, not random clicks from other provinces.
It’s cost-effective — many wins can come from simple, free actions (like setting up your Google Business Profile).
It builds trust — customers trust what they can see: reviews, photos, directions.
In other words: Local SEO helps customers find you before they ever walk in your door.
3 Easy Local SEO Wins You Can Do Today
Want to dip your toes in? Start here:
Claim Your Google Business Profile
Go to google.com/business and claim or update your listing. Add your hours, services, photos, and make sure your location info is accurate.Ask for Reviews
Happy clients? Ask them to leave a quick Google review. It helps your ranking and builds instant credibility.Keep Your Info Consistent
Make sure your name, address, and phone number (NAP) match across your website, Instagram, and any business directories.
More Blogs (and Local Tips) Coming Soon
This is just the beginning! Over the next few weeks, we’ll be posting more quick reads to help you:
Understand SEO (without the techy language)
Know what you should really pay for when building a website
Get more traffic with simple tweaks you can do yourself
If you ever feel stuck, overwhelmed, or just want some local, no-pressure advice — that’s what we’re here for.